Coty launches Jawhara Collection inspired by Middle Eastern fragrances
Coty has introduced the Jawhara Collection, a line of five unisex eau de parfums inspired by Middle Eastern scents.
The collection, which launched on 1 October, is priced under $25 and is available at select European retailers and on Amazon in the US, with a phased rollout to additional markets planned through early 2026.
The collection is part of Coty’s broader portfolio, which spans price points from $5 to $500.
Jawhara uses a mix of traditional ingredients, including oud, rose, ylang-ylang, musk, vanilla, dates, and labdanum. Each fragrance is designed to offer a distinct character and range of intensity, from subtle to more pronounced.
The collection features uniquely tinted bottles and bilingual labelling in English and Arabic. It includes Oud Velvet, a woody ambery scent with coriander, saffron and vanilla; Sultan Rose, a woody floral rose accord with saffron and peony; Golden Nectar, an ambery white blend with ylang-ylang, bergamot and musk; Sweet Dates, a fruity ambery fragrance with vanilla and date and Amberwood Nomad, an ambery fougère with cardamom, myrrh and cedarwood.
Coty SVP of mass fragrance Sarah Al Shohaib says: “The response to the Jawhara Collection reflects a growing passion for premium fragrances that tell a story; rich, expressive scents that connect through emotion and memory. Each creation is a jewel, crafted to honour its ingredients and reimagine them in unexpected ways to create scents that are modern, elegant, and unforgettable.”