Ebraheem Alsamadi interview: Armaf launches ‘Club de Nuit Bling’ with Dubai Bling star
Armaf has introduced ‘Bling’, a new fragrance part of its Club de Nuit line, fronted by Dubai Bling star Ebraheem Alsamadi.
According to Armaf, the launch aims to capture the spirit of modern luxury. The scent is presented in a distinctive bottle intended to mirror its bold character and visual appeal.
The scent is a unisex woody aromatic fragrance with citrus top notes, a floral-stardust heart and a velvet wood–vanilla base.
Alsamadi, who also runs his own fragrance brand, Foreveroud, joined the Armaf booth at this year’s Beautyworld Middle East exhibition in Dubai. He spoke to Arabian Beauty Business about his personal fragrance preferences and his earliest scent memories.
He told Arabian Beauty Business: “My father, his choice of fragrances, when he used to travel, he would go to Saudi Arabia all the time when we were living in America.”
“He was always bringing us fragrances from duty-free. One of my favourites was Dolce & Gabbana The One. That’s what I grew up with, so I grew up with these very intense men’s fragrances. And when I came to Dubai, I saw all the Middle Eastern fragrances, oud, tobaccos, and all that.”
Alsamadi explained that his mother’s tastes offered a softer contrast. He said: “My mom, on the other hand, because she’s American, likes things that are more naturally scented, more calming, more soft, like her personality.”
He added that his own choices depend on mood and occasion. “I tend to wear soft fragrances during the day, and I only wear intense fragrances when I’m going to events because I want to have a presence and feel bold. Sometimes when I go to business meetings, I wear something very heavy so people can be a little afraid of me.”
When asked what scent reminds him most of Dubai, Alsamadi said: “Coffee, the Arabic coffee with cardamom. When I smell it, I know I’m in Dubai, in particular the Middle East.”
He added: “And in Global Village, the ‘gemat’ when they serve it, yes, that smell always reminds me of home.”
As for which Dubai Bling cast member smells the best, Alsamadi revealed his obvious choice: “Mona Kattan. She smells so good. I love her and she’s such a sweet person. She actually encouraged me to work with Armaf. She told me they’re a very good company to work with and I took her leadership on that one.”
Armaf said it aims to channel that same mix of sophistication, individuality and boldness through Club de Nuit Bling, qualities that have come to define both the fragrance and its new ambassador.
Alsamadi added: “The most beautiful thing about this is not just the fragrance itself but the bottle. It’s full crystals and each bottle has a unique number so you know you got a special piece.
“I wanted something intense that you wear in the summer and the winter. Basically, something you can wear all year round.”