KAYALI is entering body and lip care, extending its product portfolio beyond fragrance with a four-piece collection based on its Yum Boujee Marshmallow | 81 and Yum Pistachio Gelato | 33 fragrances.
The collection includes two Silk Soufflé Body Creams, priced at $48 each, and two Cashmere Kiss Lip Balms, priced at $24 each.
The move comes after KAYALI separated from Huda Beauty in 2025, when Huda Beauty sold its ownership in the fragrance brand to co-founder Mona Kattan and General Atlantic. KAYALI has since operated as an independent business, with Kattan continuing as CEO.
Founded by Huda and Mona Kattan in 2018, KAYALI was developed as Huda Beauty’s fragrance brand before becoming a standalone company. Huda Beauty has also moved into fragrance, extending its existing Easy Bake franchise into Eau de Parfum with Easy Bake Intense. The launch extends an established product franchise into fragrance.
The launch will be supported by a global “Layer With Love” campaign featuring KAYALI founder and CEO Mona Kattan and a group of creators. The campaign positions the new products as part of a wider layering ritual combining body care, lip care and fragrance.
KAYALI is also partnering with Sephora in the US on a five-stop college tour to support the launch. The activation will bring the KAYALI Café to university campuses and college towns, with product trials and activities focused on fragrance layering.
The collection was available to pre-order through KAYALI.com from August 20, followed by a Sephora App preview on August 27. It will launch through KAYALI.com and Sephora.com on August 28.
KAYALI founder & CEO Mona Kattan says: “As someone who has always been obsessed with fragrance rituals, I wanted to create products that allow our community to experience scent in an entirely new way. This collection isn’t just about adding body cream and lip balm to our portfolio - it’s about expanding the art of layering beyond the bottle and making every step of the ritual more intentional, sensorial, and delicious.”