L’Oréal expands AI and creator economy investment with Middle East focus
L’Oréal is expanding its investment in AI-powered commerce and the creator economy through its 2026 Big Bang Beauty Tech Innovation Program, with the Middle East positioned as a key growth market.
The programme is now in its third year and targets startups developing solutions in AI-powered commerce, creator-led ecosystems and circular beauty.
Selected startups will receive a fully funded commercial pilot with one of L’Oréal’s 40 brands, access to 35 markets across South Asia Pacific, the Middle East and North Africa, and a year of mentorship from senior leaders.
L’Oréal described the wider SAPMENA region as a global “Silicon Valley for Beauty Tech”, citing strong digital commerce growth and a young, digitally native consumer base.
Seven startups have already progressed to commercial pilots through the programme, including UAE-based Halo AI, which develops AI-powered influencer discovery tools for beauty brands.
Some of the previous winners include startups from India, Singapore and Australia, which reflects L’Oréal’s push to scale innovation across high-growth markets.
This year’s programme will focus on AI-powered commerce, creator and affiliate ecosystems and circular economy solutions.
L'Oréal SAPMENA Zone president Vismay Sharma says: "SAPMENA is fast becoming a global epicentre for tech innovation. Millions of young, digitally native consumers are fuelling a rapid rise in digital commerce and redefining brand interaction. We believe this region is an important incubator for the future of beauty - a 'Silicon Valley' for Beauty Tech. As AI, the creator economy, and circularity reshape our industry, we are committed to discovering and nurturing the pioneers who will co-lead this transformation."