Media badges and visitor applications now open for Beautyworld 2025
Applications for media badges and visitor passes are now open for Beautyworld Middle East 2025, set to take place at Dubai’s World Trade Centre from 27–29 October 2025.
The event promises a diverse and dynamic showcase of global beauty brands, breakthrough innovations, and the full beauty supply chain. Attendees will be able to explore standout features, including new additions Make Up Studio and the Next in Fragrance Conference, alongside returning favourites such as beautyLIVE, Next in Beauty, Quintessence, The Signature Scent, Front Row by Nazih, and Nail It! by Nazih Group, all designed to inspire, educate, and transform the business of beauty.
The show offers networking opportunities for salon owners, distributors, manufacturers, retailers, and entrepreneurs, connecting them with the brands and industry leaders shaping the future of beauty.
Last year, the event attracted over 71,000 visitors, the highest attendance in the show’s history. The event featured a larger exhibition floor, more exhibitors and higher international participation.
Meanwhile, international representation surged across all sectors, with notable increases from China (+79%), the US (+65%), the UK (+62%), and a 52% rise in visitors from Europe, highlighting the show’s growing global influence.