Saudi fragrance market forecast to grow through 2035

Saudi Arabia’s fragrance market is expected to grow by 8% to 10% annually between 2026 and 2035, mainly driven by high luxury spending, gifting culture and a demand rise from younger consumers.

According to a new market report from Indexbox, Saudi Arabia remains one of the highest per-capita fragrance markets globally, with fine fragrances such as parfum and eau de parfum accounting for 55% to 65% of total market value.

The report highlights that luxury and prestige retail channels generate more than half of fragrance sales, which suggests a strong consumer demand for premium and niche products.

But the market is heavily reliant on imports, with around 80% to 90% of finished fragrance products supplied by international brands and specialist importers. Meanwhile, local production remains limited, mainly focused on blending, filling and private-label products, particularly oud-based and oriental scents.

Additionally, gifting remains a major driver of demand, with an estimated 40% to 50% of fragrance purchases made as gifts, particularly during Ramadan, Eid and wedding seasons.

Another key driver is demand from younger Saudi consumers, which indicates increased fragrance purchases for daily use.

Meanwhile, niche and artisanal fragrances are expected to outperform the wider market, growing by an estimated 10%-12% annually as consumers seek more personalised and exclusive products.

Elsewhere, online sales are also growing, with e-commerce accounting for an estimated 20% to 25% of fragrance transactions as digital retail and influencer-led launches gain traction.

However, the market faces supply chain and regulatory pressures, including sourcing challenges for high-value ingredients such as oud, sandalwood and rose, as well as product registration requirements linked to Saudi and GCC cosmetic regulations.

The report also predicts the growth will be supported by population increase, rising disposable incomes and continued premiumisation.