Ulta Beauty, one of the largest beauty retailers in the U.S., is expanding internationally with a new partnership in the Middle East. The company has entered into a franchise agreement with Alshaya Group, one of the region’s largest retail operators, to open its first stores in the area. These stores are set to launch in late 2025, marking a key milestone in Ulta’s global growth.
Alshaya Group operates over 4,000 stores across the Middle East, North Africa, Turkey, and Europe, representing brands like Estée Lauder, H&M, and Starbucks. While the financial details of the deal were not disclosed, the agreement highlights Ulta Beauty’s plans to tap into the growing demand for both prestige and mass-market beauty products in the region.
This expansion follows Ulta’s recent deal with Axo, which will bring its stores to Mexico later this year. The Middle Eastern market, known for its love of beauty products, presents a significant opportunity for Ulta to introduce its wide range of products, from luxury skincare to affordable cosmetics. By partnering with Alshaya Group, Ulta is well-positioned to succeed in this new market, benefiting from Alshaya’s local expertise and retail infrastructure.
With its growing international presence, Ulta Beauty is set to make a big impact on the global beauty scene, offering its diverse product range to new consumers and further cementing its position as a leading beauty retailer.
